Restaurants and consumers are continually advancing, affecting one another, and adjusting to the trends of today. Technology has made a drastic impact on both restaurants and customers in this evolution. The impacts of technology can be seen generally in the way costumers approach payments for their meals. As technologies enhance and advance, customers try to use new sources for payment methods when eating out. In the past, traditional point-of-sale (POS) solutions were slow took significant time to learn how to utilize. Traditional payment techniques have revealed a large flaw in their timeliness. Taking 10 minutes on average, the payment technique timing issues are only aggravated as tables increase in size. For example, table with more than six people, you can expect to see a corresponding increment in the time it takes for payments to be finished by 90 seconds per person. Therefore, more and more restaurant owners are looking for better technologies to help speed the check-out process. Most of the full-service restaurants increased their spending on back-of-house technology in the last year.
We have a considerable progress happening in the payments world. Restaurants have begun to incorporate new forms of payment technology. Now, costumers prefer payment features that are quick and convenient for them so they can get in and get out rapidly. Luckily, restaurants have the ideal opportunity now to eliminate friction within payments, make consumers happy and enable their staff to serve customers easily.
Alternative Payments Methods Within Restaurants
The main types of technology that restaurants have made a priority of utilizing are cloud-based tablet POS system instead of a traditional cash register and using a website more effectively by giving clients the alternative to order online. Less prominent solutions include mobile payments, mobile applications and tabletop/kiosk tablets. With consumers aged 18-34 being the most influential in mobile payments are looking towards mobile payments, digital wallets, and pay-at-table options. In response, the owners seeking to upgrade their methods are investing money in new digital technologies aimed at taking this market.
Independent restaurants fight to include the most recent forms of payment technology, as they don’t generally have the funds to include them in their business strategy. Typically, chain restaurants and franchises have more assets and money to install these modern forms of technology.
- mPOS Adoption Is Rising
Over the recent years, research and experimentation including mPOS have happened across the industry as a solution to bring the point of sale to the point of service. First, mPOS has been perceived as a method for micro-merchants and SMBs. In 2016, larger merchants have affirmed real ROI on their mPOS investments, including quicker checkout, shorter lines, expanded up-sell and cross-sell opportunities and the capacity to make pop-up events in high traffic areas.
- EMV Transitions Are Following a Semi-Integrated Model
EMV transitions are complex because new and detailed communications must be implemented at each touch-point for card information within the POS infrastructure and any changes to this infrastructure can affect PCI consistency. Semi-integrated solutions keep card information from entering the POS, instead, it’s encoded and routed directly from a protected smart terminal to the merchant’s card processor. This allows merchants to easily and rapidly incorporate with payment devices and isolates payment processing, therefore diminishing their PCI consistence scope.
This technology becomes a major factor in the market and is already standard in developed countries, and that’s mostly due to EMV. In an EMV world, it’s best practice for cards to never leave the consumer’s possession during a transaction. For example, Apple Pay requires either a fingerprint ID or PIN to check the transaction. The payment method can’t come to the POS. Clients aren’t going to turn over their smartphone or PIN, so the POS must come to the client. So, there is less waiting for customers and consequently higher tips for servers.
- Omni-channel Payments
More restaurant merchants are searching for ways to differentiate themselves by enabling clients to pay in multiple ways utilizing multiple channels. Restaurants are allowing consumers to start an order on one channel, for example, via smartphone and complete it in the restaurant. The goal is to remain connected to customers throughout the whole purchase journey, whether online, in-store or on smartphones. Restaurant owners are researching how to advance this experience by learning how to anticipate preferences of regular customers to help build trust with the brand, while also providing clients and students with a regular experience.
- More Mobile Payment Options Are Arising:
Consumers are willing and increasingly able to pay for their meal via smartphone. Customers can pay via smartphone while at the counter, at the table – with or without staff intervention and pay on-the-go, before visiting their location. Today, the predominant mobile payment solutions are Apple Pay, Google Wallet, Android Pay, LevelUp, Samsung Pay, Square, OpenTable, LoopPay, and Paypal, however, it appears there’s another market entrant weekly, including bank-specific solutions, like Wells Fargo’s and Chase Pay recently announced mobile wallet. Newer features incorporate loyalty program integration to help drive stronger client engagement and the capacity to accept coupons. FSRs don’t need to accommodate each wallet type yet it should ensure they’re meeting consumer needs and preferences by supporting the ones their clients want to utilize.
Keep an eye on these new payment techniques which are likely to rise in popularity, and ensure your back-of-house advances are up-to-date and prepared to deal with the wealth of new information resulting therein. While considering whether to profit from these trends for your business, it’s important to assess how it will influence your consumers’ experience. While some updated, like improving security are necessary, consider how changes to your payments process will make it easier or more difficult for your clients to pay by conducting ‘eyes of the customer’ experiments.
For restaurants to remain relevant, it’s essential for them to coordinate the latest forms of payment technology. Not only to cater towards the digital-driven customer but also for improved security. By incorporating mobile payments, implementing new technology and alternative payments, and upgrading their products and solutions, restaurants will have the capacity to boost their income and consequently gain loyal customers.